Most entrepreneurs think talking about their offer twice is enough.

They’re wrong and should try seven times as the benchmark instead.

But most people will not go past two times because…

There’s this quiet fear we don’t talk about enough as digital entrepreneurs. The fear that if we talk too much about our offer, people will think we’re annoying.

Desperate. Too much. A busybody. Needy. Fancy words we make up in our heads.

So we go silent. We hold back. We try to be strategic instead of consistent.

But here’s the truth — your offer isn’t the problem.

The problem is: you’re not talking about it enough.

Not with enough stories, angles, or repetitions for it to stick.

Because when it doesn’t stick, people forget. They delay. They move on.

And you mistake their silence for rejection.

The Real Competitor Is Inaction

Most people know they have a problem.

Many raise their hands claiming they want the change.

But they don’t take the first step.

Not because your offer isn’t good.

But because doing something new is hard. Change is uncomfortable. And default behavior always wins unless it’s interrupted.

That’s why your first real competitor is inaction.

Not other brands. Not algorithms. Not the economy.

But good ‘ol inertia.

People are mostly just scrolling through life, already overwhelmed, and trying to survive the noise.

To drive meaningful conversions, your job is not just to sell your product.

Your job is to pierce through that noise and make taking action easier.

Which gets me asking again:

What If I Annoy People?

This is the internal war most creators fight:

• “If I post about my offer again, won’t people get tired of me?”
• “Won’t I look pushy?”
• “Don’t I need a better strategy?”

These thoughts come from fear.

• Fear of judgement.
• Fear of rejection,
• Fear of being perceived as someone who’s trying “too hard.”

But if you zoom out, you’ll realize: the people you follow, the people who stay top of mind, the people you trust to buy from?

• They repeat themselves.
• They tell you who they help.
• They say it in different ways.
• And they say it a lot.

Because repetition builds familiarity.

Familiarity builds trust.

And trust is what leads to conversion.

Remember this…

The Rule of 7 Still Applies

There’s a classic principle in marketing called The Rule of 7:

A potential buyer needs to hear or see your message at least seven times before they take action.

It’s not a hard science. It’s a behavioral truth.

But the problem is that most creators stop after sharing something twice.

They post once, get little engagement, and say, “This didn’t work.”

They start over. Create again. Reframe again. Waste time.

But the real question is:

How many times have you actually repeated your core message?

Not rebranded it. Not pivoted it. Not hinted at it.

Repeated it. Clearly. Boldly. And with confidence.

Because:

Inaction Wins When You Stop Showing Up

When you don’t remind your audience of the transformation you offer…

When you don’t show up with another angle, story, or metaphor to make your solution clearer…

When you pull back because the last post didn’t pop…

You hand the win to inaction.

You let your quietest, most dangerous competitor walk away with your sale.

And so if you choose to leave this read with anything:

Normalize Repetition. That’s How Brands Are Built.

Think of the greats — Nike, Apple, Netflix.

You’ve heard their taglines a thousand times.

But why?

Because repetition isn’t boring — it’s branding.

And as a solo entrepreneur or growing brand, the same principle applies.

You don’t need new ideas.

You need the courage to repeat your core one over and over again until it lives rent-free in your audience’s brain.

Now sure what to repeat?

Start here:

• Who you help
• The specific problem you solve
• The transformation they can expect
• Stories that make it real
• Proof that it works
• The offer that makes it easy to get started

Feel free to switch formats, platforms, and styles. But know your message. And keep it consistent.

Because as your message becomes memorable, it also becomes profitable.

What This Means for You:

• Don’t assume people know what you do. Remind them.
• Don’t rely on a single post to convert. Build a rhythm.
• Don’t overthink variety when you haven’t even built consistency.

Repetition is your growth lever — your new conversion hack. Use it.